Customized Marketing Plans

Example:

  • Section 1.0: Executive Summary
  • Section 2.0: Situational Analysis
  • Section 2.1: Market Summary
  • Section 2.2: SWOT Analysis
  • Section 2.3: Competition
  • Section 2.4: Product Offerings
  • Section 2.5: Keys to Success
  • Section 2:6: Critical Issues
  • Section 3.0: Marketing Strategy
  • Section 3.1: Mission
  • Section 3.2: Marketing Objectives
  • Section 3.3: Financial Objectives
  • Section 3.4: Target Markets
  • Section 3.5: Positioning
  • Section 3.6: Strategies
  • Section 3.7: Marketing Mix
  • Section 3.8: Marketing Research
  • Section 4.0: Financials
  • Section 4.1: Break-Even Analysis
  • Section 4.2: Sales Forecast
  • Section 4.3: Expense Forecast
  • Section 5.0: Controls
  • Section 5.1: Implementation
  • Section 5.2: Marketing Organization
  • Section 5.3: Contingency Planning
  • References:
  • Appendix: